An employer persona is a semi-fictional representation of an ideal employer contact segmented in a meaningful way and based on real data.
Use this resource to better understand your employer contacts (and prospective employer contacts). It is important to remember you are speaking to a person rather than an entire organization. Humanizing employer contacts makes it easier to connect with them, tailor messaging to their specific needs, and consider how best to provide value to them. The Employer Personas Worksheet below details a cross-section of one persona representative of each of our program areas.
The key defining feature that distinguishes them in solving their problem are the skills they require to get a specific job done rather than a focus on industry sector or occupation.
Persona Worksheet Files
- CECS’s Employer Personas Worksheet (Pdf)
- CECS’s Employer Personas Worksheet – save a copy (Google Sheets)
- Personas Worksheet – Blank – save a copy (Google Sheets)