Section 1: Research & Analysis

Understanding your industry partners and the external factors impacting them

This section is the first step in incorporating a robust employer engagement plan into your WIL programs. It is an analysis of the internal and external factors impacting industry partners and their engagement with WIL programs. Before you can improve and expand relationships with employers, you have to assess the current forms of engagement, barriers to WIL involvement, and the broader labour market context. 

Understanding local and regional labour markets and industry partners’ barriers, motivations, and needs enables you to create a communication strategy and plan that aligns with department goals and objectives. In other words, effective industry partner engagement and job development require an integrated and wholistic marketing and communication strategy and plan.  

Section 1.1 BC Labour Market Trends

• Highlights of labour market trends
• Provincial summary and hardest hit sectors
• Industry disruptions
• Vancouver Island & Coast highlights
• Job posting numbers
• Related sources and reports

Section 1.2 Automation

• Automation highlights
• Job susceptibility to automation
• Related sources and reports

Section 1.3 Past the Pandemic

• Past the pandemic – the 4th industrial revolution
• Covid-19 and the early arrival of the future of work
• Key insights
• Impacts on society
• Related sources and reports

Section 1.4 WIL Reports & Insights

• WIL reports, research & insights
• 2020 internships: How is that working for you?
• Barriers to industry partner involvement in WIL
• ACE – WIL’s employer survey
• Key insights
• Related sources and reports

Section 1.5 Internal Assessment

• Assess your current partners
• Internal industry partner assessment tool
• Assess your process
  • Employer Journey Map Template
• Profile your partners
  • Employer Persona Worksheet

Section 1.6 Internal Assessment – Co-operative Education & Career Services, Camosun College

• Private section