2.1 Setting Objectives
Setting Objectives & Key Performance Indicators
Objectives add specific direction and a reference point for future evaluation of your engagement initiatives. They help guide the team’s efforts, clarify expectations, and provide specific, measurable result indicators (KPI’s).
Setting Objectives Across an Employer’s Journey
Reach, Act, Convert, Engage
Explore in more detail each of the RACE objectives across your employer’s engagement journey.
Create your Department’s Engagement Objectives
Access an editable objectives worksheet and CECS’s built out objectives.
View CECS’s Engagement Objectives
Developing your Communication Objectives
Sell, Serve, Speak, Save, Sizzle
Explore each of the 5S objectives in detail.
Develop your Department’s Communication Goals
Access an editable communication planning tool and CECS’s communication goals.
View CECS’s Communication Goals
Section 2 Objectives & Strategy
2.2 Strategic Communications