Section 2: Setting Objectives & Creating your Strategy
This section defines the communication objectives as the industry partner moves through the life cycle from initial contact to partnership and lifetime loyalty. The communication strategy addresses your unique value proposition, positioning and employer personas.
Section 2.1 Setting Objectives
- Employer Journey Map
- RACE objectives & KPI’s
- 5S – Communication objectives & how they are delivered
Section 2.2 Strategic Communications
- Clarifying who you are, why you exist and why it matters to employers
- Articulate your Unique Value Proposition (UVP)
- Clarify your Positioning Statement
- Communication Strategy Worksheet
- Create Employer Personas
1.5 Internal Assessment
2.1 Setting Objectives