Section 3: Engagement Playbook

The goal of employer engagement throughout this toolkit is to develop deep and lasting partnerships that are mutually beneficial. This section supports that goal through employer targeting, segmentation and communication tactics.

Building each employer relationship takes significant effort and time, yet not all of these relationships bring equal value to your program. This section helps focus your outreach and engagement strategically. 

Module 3.1 Employer Engagement Plan

• Employer Engagement Plan Workbook

Module 3.2 Current Employer Engagement

• Current employer engagement
  • Communication templates
  • Using a needs assessment with employers

Module 3.3 Employer Prospecting

• Targeting strategies
• Prospecting using LinkedIn & Google Search
• LinkedIn vs email marketing vs phone calls
• Prospecting Spreadsheet Template
• Using the Prospect Channel in your database
• Alumni contact lists
• Communication templates to engage prospects
• List of industry associations and organizations
• Yearly Employer Engagement Calendar
• Presentation templates

Module 3.4 Funding Streams and Programs

• SWPP
• B.C Regional Programs
• Mitacs CC-BSI
• Canada Summer Jobs