3.2 Current Employer Engagement
Current partner segments and messaging templates
Current Employer Segments – 3 system lists for each portfolio
Current employers differ in their level of engagement with your services and therefore they are not all created equal. Personally reach out and connect with the employers on each of these lists. Split them up amongst the members on your portfolio team. As you connect individually with these employers you will be able to analyze trends and search for gaps in your industry relationships.
A-Level Current Employers (List A)
- Post and hire regularly
- Most engaged
- Most valuable to you
- Don’t require much effort
- Reminder messaging
B-Level Current Employers (List B)
- Previously posted and hired a student in the last 4 years
- Have experience working with us
- Use Needs Analysis to build connection
- Require increased connection and support messaging
- Provide value and resources (Funding or Employer Checklist)
C-Level Current Employers (List C)
- In the system, have posted but never hired a student
- Use needs analysis to build connection
- Require increased connection and educational informative messaging
- Provide value and resources (Employer’s Guide to Recruiting and Funding)
Communication Templates – Lists A, B and C
General Reach Out, Webinar Invite, Funding
Opportunities to engage current employers
Retrieving and using lists – A, B and C from your database
Retrieving Current Employer Lists
Practice doing an employers needs assessment
An employer needs assessment happens during a virtual meeting or phone call. It involves asking the employer contact a series of questions relating to their business/project objectives, labour needs, skill requirements, budget, timeline requirements.
Needs Assessment Tool
3.1 Engagement Program
3.3 Employer Prospecting